The short version: Supplement brands need links because paid channels are restricted and organic is where buyers are. The complication is that in this category, marketing copy is regulatory evidence. A backlink service that writes a sentence implying your product treats something has not just written a weak article; it has created a document the FTC can read back to you. Vet on claim literacy first, link metrics second. Most supplement founders arrive at link building after discovering that the usual growth levers are closed or expensive. Platform ad policies treat the category as sensitive, review thresholds are punishing on marketplaces, and the affiliate world is crowded with people who will happily say things about your product that you would never say yourself. What remains is search. And search, in… 

There is a document with your company’s name on it, sitting at FDA, containing the exact text of a claim you make about your product. Ask your marketing team what it says. In most wellness brands, nobody in that room has ever seen it, and the copy they publish has drifted from it by degrees over several years, one A/B test at a time. How the filing works, and why it surprises people The framework is thirty years old and consistently misdescribed, so it is worth stating exactly. FDA’s page on structure/function claim notification sets out the mechanism. The Federal Food, Drug, and Cosmetic Act requires the manufacturer, packer, or distributor who wishes to market a dietary supplement to notify FDA regarding the statement on the label or in the…